Forget Surlyn and Urethane, Golf Ball Marketers are about to Unleash a New Golf Ball Buzz Word

Surlyn, please. Urethane, no thank you – so yesterday. Based upon this recently filed trademark application I suspect the marketing guys on the Pirate Ship at Callaway Golf are hoping that 2014 will be the year of the NANOTHANE golf ball cover.

Humm, let me guess, could it be a urethane cover with some nano materials sprinkled in to make it fly straighter, go longer, and stop quicker? I hope so because I need some magic sauce to start playing to my handicap.

David Dawsey – A Golfing Trademark Lawyer
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